You Press the Button, We Do the Rest

"You Press the Button, We Do the Rest" was an advertising slogan coined by George Eastman, the founder of Kodak, in 1888. Eastman believed in making photography available to the world, and making it possible for anyone who had the desire to take great pictures.

Today’s digital cameras, including your cell phone, make that as true today as it was over 130 years ago, although today’s cameras are much smarter than then. A camera today is really a computer wrapped around a lens. It is a very specialized computer, designed to provide the best possible image it can, given the conditions it “sees”.